Understanding Where Your Money Actually Goes
Most business owners can tell you their revenue. Ask them about true profitability? That's where things get fuzzy. Our courses help you see the patterns hidden in your numbers and make better decisions based on what's actually happening.
Explore Learning Pathways
What We Actually Believe
These aren't marketing slogans. They're the principles that shape how we teach and what we focus on.
Numbers Tell Stories
A café owner once showed me their reports. Revenue looked fine. But when we broke down margins by product, their signature item was losing money on every sale. The numbers were there all along—they just needed context.
Questions Over Answers
We teach you to ask better questions about your business. Why did March perform differently? What changed between these two quarters? Sometimes the right question reveals more than a dozen ready-made answers.
Context Is Everything
A 15% profit margin means something very different in retail versus consulting. Industry benchmarks matter. Your business stage matters. Your growth plans matter. We help you understand your numbers within your specific reality.
Real Businesses, Real Insights
Manufacturing — Newcastle
Kiera Mulvey runs a small manufacturing operation. Her accountant gave her reports quarterly, but she couldn't connect them to daily decisions. After our September 2024 program, she built a simple tracking system. Now she knows which product lines justify the floor space and which clients cost more to service than they're worth.
Consulting — Brisbane
Jasper Fanning thought he needed more clients. Turns out he needed better project pricing. His time tracking showed some projects consistently ran over budget, but his flat-rate pricing didn't reflect that. He adjusted his approach based on actual data rather than guesswork.
Retail — Melbourne
Briony Thistlewaite runs three locations. Each looked profitable on paper, but one location's "profit" disappeared when you factored in her unpaid management time there. Learning to account for all costs—including her own labor—changed which decisions made sense.
Finding What Fits Your Situation
Different businesses need different approaches. Here's how to think about what might work for you.
I'm just starting to look at my finances seriously
Our foundations course starting in August 2025 covers the basics without assuming prior knowledge. You'll learn how to read your financial statements, what the key metrics actually mean, and how to spot patterns worth investigating.
It's designed for business owners who've been too busy running things to dig into the numbers. Six weeks, mostly asynchronous with two live sessions for questions.
I understand the basics but want deeper analysis skills
The intermediate program launching in October 2025 focuses on trend analysis, variance investigation, and building your own dashboards. We work with your actual business data, so you're learning on numbers that matter to you.
Expect to spend about five hours weekly for eight weeks. The cohort format means you'll see how others approach similar challenges in different industries.
My business has multiple revenue streams or locations
Complex business structures need segment analysis. The advanced course in early 2026 covers allocation methodologies, transfer pricing for internal services, and portfolio thinking for multiple lines of business.
This one assumes you're comfortable with financial statements and want to understand profitability at a granular level. We dig into cost allocation and contribution margin analysis.
I need help with a specific financial question right now
Our monthly webinars tackle specific topics—pricing decisions, seasonal cash flow, interpreting margin compression, that kind of thing. They're standalone sessions, so you can join for topics relevant to your current challenges.
Check the schedule to see what's coming up. Each session includes Q&A time where you can ask about your specific situation.
Want to talk through which approach makes sense for your business?
Get in Touch